About Us



The SF Story

Hey Y’all! Thank you kindly for visiting our page!

Here’s a little “history” of how Southern Frills was established:

Born and raised in Southern Virginia, boutique owners Lauren and Taylor are true hometown girls. They've been friends since they were quite young and decided to partner together to bring Southern Frills clothing boutique to Downtown South Boston, Virginia. From discussions started during a girl’s weekend in DC in 2016, to entering an intimidating business pitch competition in early 2017, the idea for Southern Frills was born.

They competed in a local business startup competition and were one of six businesses awarded a grant through the competition to establish a business within Downtown South Boston, Virginia. Taylor and Lauren would like to thank family and friends, and our local community for being so supportive during the launch of the boutique. 

Southern Frills aims to provide on-trend, quality, affordable and unique merchandise for their customers. The primary focus is on customer satisfaction and creating a personal shopping experience, exclusive to SF. You’ll find that their passion for the business generates excitement that shines through in their customer service.

The SF Team ADORES customer feedback in order to help serve you better. Please reach out to the team by contacting info@southernfrillsva.com

Again, thank you for visiting the Southern Frills, VA page and we hope to see you soon!

Happy Shopping!

Lauren and Taylor