About Us

Southern Frills is an online clothing boutique for the bold woman with a sense of varied trendy styles. From note worthy comfortable women's clothes, designer jeans, to date-night dresses, work attire, everyday dresses,  jewelry, accessories, and much more.  An online clothing boutique for the ‘frilly’ and fun woman. Southern Frills, VA is a online clothing boutique that has a trend for each of you. Bold. Frilly. Fun. Southern Frills, VA Clothing Boutique.

We are Southern Frills. We are bold in our actions and our styles. We enjoy the frills and thrills of life. And we aren’t afraid to celebrate and have f-u-n. After all “Life’s a party – so dress like it!”

What Does ‘Bold. Frilly. Fun’ Mean to Southern Frills?

At Southern Frills we are hard-working, passionate, go-getters and we like to express that daily in our professional and personal styles. We believe in tackling challenges head-on. We embrace change and we adapt. We are forward thinking and positive. We strive to be leaders in our lives and community. We are strong women. We are bold women. We believe that personal style is a wonderful expression of one's character. We believe that our brand embodies all of these characteristics and we hope that you find our Southern Frills brand to be inspiring and empowering and our style collections to be unique, emboldening and ever changing. After all, YOU, our Southern Frills customers encourage us to continue building our brand and goals. 

As always, we are invested in helping you feel like your very best self! So go out and be a bold woman. A ‘frilly’ woman. A f-u-n woman!